Built for One Category. Flooring.
We mapped flooring search behavior for two years before writing a single title tag. That specificity is why our clients' phones ring.
$8,000+
Flooring search has different economics
Average lead value in flooring. Every missed search query is a measurable loss.
Installation cycles run weeks, not days. Service areas cap at 30 miles. A single closed lead is worth $8,000 or more. Horizontal SEO templates built for e-commerce don't account for any of that.
1 Category
FloorRank SEO was built specifically to serve flooring retailers and installers — contractors, local showrooms, and small chains that need high-intent local traffic, not vanity rankings.
We serve flooring businesses exclusively. No yoga studios. No plumbers. No diluted focus.
Two years mapping flooring search intent
We documented how homeowners move from broad material research — engineered vs. solid hardwood — down to hyperlocal installer queries. That query map is what we build every campaign around.
We keep our active client roster focused. Every flooring business we take on receives our full category knowledge — product specification language, regional inventory signals, and installation service area targeting.
Ready to talk about your showroom?
We start every engagement with a category audit — a clear look at where your search presence stands against the queries your customers actually use.